CSR Offers Bluetooth To Grundig Mobile Portfolio

Cambridge, England -- CSR plc confirmed that its BlueCore3-ROM silicon has been selected by Grundig mobile to Bluetooth-enable one of the company's first mobile handsets. The G402i, offering multimedia functionality including video messaging, downloads and integrated digital camera, has already been deployed in Spain with Telefonica Moviles and will be more widely available in the next few months. The inclusion of CSR's BlueCore3-ROM silicon allows Grundig mobile to offer market-leading Bluetooth connectivity easily and for minimal bill of materials (BOM) and design requirements.

Grundig mobile was created following a licensing agreement between Vitelcom Mobile Technology SA and Grundig Multimedia BV. Carlos Carrero, President of Vitelcom Mobile Technology explained, "The objective of Grundig mobile is to provide leading-edge mobile technology in a cost-effective package. CSR's BlueCore-ROM offers exactly that combination of performance and BOM and CSR's outright leadership of the Bluetooth market made them the logical Bluetooth partner for us."

BlueCore3 is fully compliant with version 1.2 Bluetooth and supports eSCO channels to ensure retrieval of any dropped data packets in order to boost the stability and quality of the wireless connection. The ROM variation of BlueCore3 offers a cost-effective means of integrating full Bluetooth connectivity in a small footprint, backed by CSR's extensive testing and product development process.

"Bluetooth wireless connectivity has achieved worldwide acceptance as a critical function of today's mobile phones," noted Ian Diaper, Business Development Manager, CSR. "Lack of Bluetooth will often discourage consumers from choosing a certain handset. We have worked with Grundig mobile to ensure customer satisfaction on all levels, including the technology available and price point."

SOURCE: CSR