By Han Wesseling
The global coronavirus crisis is placing unprecedented pressure on the retail industry. Brick-and-mortar retail spaces, like grocery stores and pharmacies, have new protocols to keep customers and employees safe. Retail is not just seeing a drop in demand. The coronavirus has also triggered a shift in consumer behavior as more spending moves from physical stores to online, even for products that people traditionally bought “offline.” While it’s unknown how consumer behavior will adapt, retailers will likely accelerate the integration of their online and offline presence if they haven’t already. They will also double down on investment in Smart Retail solutions that strengthen their position amid this transformation of retail.