News | May 11, 1999

ARC Cores Picks New Vice President of Marketing

San Jose, CA-based ARC Cores has appointed Jim Turley, formerly senior microprocessor analyst at MicroDesign Resources and the senior editor of Microprocessor Report, as its new vice president of marketing. Turley moves into and will run ARC's newly acquired 3,500 sq. ft. North American headquarters located in San Jose, CA, for which he will be immediately recruiting staff in sales, marketing, applications engineering, training, and administration.

Turley joined MicroDesign Resources in 1994. He was a senior analyst specializing in high-performance embedded microprocessors, senior editor of Microprocessor Report, and editor-in-chief of Embedded Processor Watch. He is author of the MDR Technical Library report, "Selecting a High-Performance Embedded Microprocessor," which provides technical analysis of more than 120 different microprocessors for embedded applications. Jim is the author of several technology books including "Advanced 80386 Programming Techniques," "PCs Made Easy," "Compact Guide to Windows 95," "Upgrading PCs Made Easy," and "Windows NT Training Guide."