Semiconductor Design For Multiple Handset Markets: One Technique Does Not Fit All

By Brian Daly, Skyworks Solutions, Inc.

In many parts of the world, voice-only wireless handsets have been replaced by credit card sized cell phones chock-full of Internet enabled voice, data, and multimedia features. It took only two short years - since mobile phones with color screens, cameras, and sophisticated data capabilities were introduced - for us to reach a point where few can imagine returning to a handset capable only of placing phone calls.

This lightning-quick transformation of the nearly billion-unit cell phone market is unprecedented in consumer electronics history, and can be attributed to a set of extremely powerful semiconductor integration strategies and techniques. And these forces will continue to propel cell phone users toward generation after generation of more exciting products and applications.

At the same time, and not to be understated, there is a growing demand in emerging markets for voice-only handsets, spurred by the availability of the sub-$40 cell phone and the desire to reach markets. The result: an industry transformation that has bifurcated the market into two increasingly divergent tiers, each requiring their own semiconductor integration strategy.

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